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A 3-year professional undergraduate program that provides foundational knowledge in business management, marketing, human resources, and entrepreneurship.
Course Name:
Bachelor of Business Administration (BBA)
General Details:
The BBA program at Deen Dayal Rostogi College of Management and Technology is a 3-year undergraduate degree designed to provide foundational knowledge in business and management principles. The course is structured to develop students’ analytical, strategic, and leadership skills needed in today's competitive business environment. The curriculum combines theoretical knowledge with practical applications through case studies, internships, and project work.
Eligibility Criteria:
Candidates must have passed 10+2 or equivalent examination from a recognized board.
A minimum of 50% aggregate marks in qualifying exams (relaxation for reserved categories as per norms).
Preference may be given to students with commerce or business background, though students from any stream are eligible.
Available Specializations:
(Specializations may vary based on final semester electives and college curriculum updates)
Marketing Management
Human Resource Management
Financial Management
International Business
Entrepreneurship
Information Technology in Business
Core Subjects:
Principles of Management
Financial Accounting
Business Economics
Marketing Management
Human Resource Management
Organizational Behavior
Business Law
Business Environment
Strategic Management
Operations Management
Research Methodology
Management Information System
Skill Enhancement:
Communication and Soft Skills
Analytical and Decision-Making Skills
Teamwork and Leadership
Problem Solving and Critical Thinking
Entrepreneurial Skills
Digital and IT Skills (Excel, Tally, etc.)
Industry Exposure through Internships and Industrial Visits
Career Opportunities:
Graduates of BBA from Deen Dayal Rostogi College can pursue careers in diverse fields such as:
Marketing Executive
HR Manager
Business Analyst
Financial Analyst
Sales Manager
Customer Relationship Manager
Entrepreneur / Startup Founder
Operations Executive
Further Studies: MBA, PGDM, M.Com, or specialized certifications like CFA, CA, etc.